JOED DESIGN, INC.

is a full service, design consultancy, located in Chicago Illinois, specializing in: Package Design, Corporate & Brand Identity and Marketing Communications

OUR AWARD WINNING STYLE,

across such diverse categories as: personal care, cosmetics, hardware, paint & coatings, food, confections, beverage, restaurant & hospitality, has one thing in common - a genuine connection with the target audience and a true reflection of the product’s core values.

PHILOSOPHY

HONEST
DESIGN

The best solutions are often the most simple. There’s an elegance and authenticity to the connection. This is true of great package design and great package design firms.

We believe that a successful partnership is built on a few simple principles: open communication, collaboration, accountability and service. It doesn’t have to be complicated.

JOED
DESIGN
GETS IT!

We are highly creative and are driven by your goals. We listen to your needs and deliver on your objectives to achieve a style that is true to your values and connects naturally with your audience. We are here to serve you and to make your job a little easier - with straight talk and honest solutions.

SERVICES

WHAT WE ARE GOOD AT

WITH OVER 25 YEARS OF SERVING GLOBAL CLIENTELE, JOED DESIGN HAS A MASTERY OF THE FOLLOWING SERVICES:

  • PACKAGE DESIGN
    • primary, secondary,
      club, line extensions,
      design implementation
  • CONCEPT DEVELOPMENT
  • PRODUCT DEVELOPMENT
  • POINT OF PURCHASE DISPLAYS
  • PRINT & COMPONENT OVERSIGHT
  • BRAND GUIDELINES
  • CORPORATE IDENTITY
  • BRAND IDENTITY
  • MARKETING COMMUNICATIONS
    • stationery programs, brochures, promotions
  • SIGNAGE
  • ENVIRONMENTAL GRAPHICS
  • COPYWRITING
  • NAME GENERATION
  • BRAND MESSAGING

TEAM

Our team strives to become an extension of your business. We are driven by your goals - creative yet business savvy - collaborative and always accountable. We listen to your needs and respond innovatively to achieve exceptional results. Our outstanding team of designers are lead by our management team:

Principal/Creative Director
Principal/CFO
Vice President of Creative

CONTACT

LOCATED IN THE WEST LOOP NEIGHBORHOOD OF CHICAGO, IL

JOED DESIGN INC.
118 North Peoria St. 3S
Chicago, IL 60607
p: 630.993.0080
e: contact@joeddesign.com
FOLLOW US ON FACEBOOK:
www.facebook.com/joeddesign
For a complete capabilities presentation contact:
EDWARD REBEK - Principal/Creative Director
Prell primary packaging - relaunch of a classic brand | JOED DESIGN
PERSONAL CARE
PRELL
relaunch of a classic brand
PROJECT:
Prell Shampoo & Conditioner /
primary packaging
CLIENT:
Ultimark Products
MORE
Prell primary packaging - relaunch of a classic brand | JOED DESIGN
Salon Selectives primary packaging - new category extension | JOED DESIGN
PERSONAL CARE
SALON SELECTIVES
new category extension
PROJECT:
Salon Selectives Body Wash /
primary packaging
CLIENT:
CTL International
MORE
Salon Selectives primary packaging - new category extension | JOED DESIGN
Chemistry primary packaging - lab inspired hair care line | JOED DESIGN
PERSONAL CARE
CHEMISTRY
lab inspired hair care line
PROJECT:
Chemistry Salon Labs Hair /
primary packaging
CLIENT:
Beautology Brands Company
MORE
Chemistry primary packaging - lab inspired hair care line | JOED DESIGN
Axe primary packaging - over 20 million sold | JOED DESIGN
PERSONAL CARE
AXE
over 20 million sold
PROJECT:
AXE Detailer Shower Tool /
primary packaging
CLIENT:
Unilever
MORE
Axe primary packaging - over 20 million sold | JOED DESIGN
Daisy Fuentes primary packaging - celebrity branded hair care for Kohl’s | JOED DESIGN
PERSONAL CARE
DAISY FUENTES
celebrity branded hair care for Kohl’s
PROJECT:
Daisy Fuentes Style Pro Hair Care /
primary packaging
CLIENT:
Beautology Brands Company
MORE
Daisy Fuentes primary packaging - celebrity branded hair care for Kohl’s | JOED DESIGN
Bodysource primary packaging - bath & beauty for Kohl’s | JOED DESIGN
PERSONAL CARE
BODYSOURCE
bath & beauty for Kohl’s
PROJECT:
Bodysource Personal Care /
primary packaging
CLIENT:
Paris Presents
MORE
Bodysource primary packaging - bath & beauty for Kohl’s | JOED DESIGN
Sunsilk primary packaging - colorful line extension | JOED DESIGN
PERSONAL CARE
SUNSILK
colorful line extension
PROJECT:
Sunsilk Color Care /
primary packaging
CLIENT:
Unilever
MORE
Sunsilk primary packaging - colorful line extension | JOED DESIGN
Below Zero primary packaging - limited edition for AXE | JOED DESIGN
PERSONAL CARE
BELOW ZERO
limited edition for AXE
PROJECT:
Limited Edition line for AXE bodyspray /
primary packaging
CLIENT:
Unilever
MORE
Below Zero primary packaging - limited edition for AXE | JOED DESIGN
Epoxyshield primary packaging - category leader | JOED DESIGN
HARDWARE
EPOXYSHIELD
category leader
PROJECT:
Epoxyshield Premium Floor Coatings /
primary packaging
CLIENT:
Rust-Oleum Corporation
MORE
Epoxyshield primary packaging - category leader | JOED DESIGN
Rotozip primary packaging - calls out features & benefits | JOED DESIGN
HARDWARE
ROTOZIP
calls out features & benefits
PROJECT:
Rotozip Spiral Saw Line /
primary packaging
CLIENT:
Robert Bosch Tool Corporation
MORE
Rotozip primary packaging - calls out features & benefits | JOED DESIGN
Nelson primary packaging - consumer-friendly restage | JOED DESIGN
HARDWARE
NELSON
consumer-friendly restage
PROJECT:
Nelson Sprinkler & Watering products /
primary packaging
CLIENT:
Robert Bosch Tool Corporation
MORE
Nelson primary packaging - consumer-friendly restage | JOED DESIGN
Watco primary packaging - branding & communication priority | JOED DESIGN
HARDWARE
WATCO
branding & communication priority
PROJECT:
Watco Wood Finishes /
primary packaging
CLIENT:
Rust-Oleum Corporation
MORE
Watco primary packaging - branding & communication priority | JOED DESIGN
Meijer concept packaging - freshness & quality | JOED DESIGN
FOOD
MEIJER
freshness & quality
PROJECT:
Meijer Can Goods /
concept packaging
CLIENT:
Private Label
MORE
Meijer concept packaging - freshness & quality | JOED DESIGN
Juicefuls primary packaging - full of flavor | JOED DESIGN
FOOD
JUICEFULS
full of flavor
PROJECT:
Juicefuls Hard Candy /
primary packaging
CLIENT:
Ragold Confections
MORE
Juicefuls primary packaging - full of flavor | JOED DESIGN
Meijer concept packaging - premium positioning | JOED DESIGN
FOOD
MEIJER
premium positioning
PROJECT:
Meijer Ice Cream Products /
concept packaging
CLIENT:
Private Label
MORE
Meijer concept packaging - premium positioning | JOED DESIGN
Meijer concept packaging - head to head with major brands | JOED DESIGN
FOOD
MEIJER
head to head with major brands
PROJECT:
Meijer Frozen Entrees /
concept packaging
CLIENT:
Private Label
MORE
Meijer concept packaging - head to head with major brands | JOED DESIGN
Fanny Farmer Target holiday packs - appealing to target | JOED DESIGN
FOOD
FANNY FARMER
appealing to target
PROJECT:
Fanny Farmer Novelty Chocolates /
Target holiday packs
CLIENT:
Fannie May Candies
MORE
Fanny Farmer Target holiday packs - appealing to target | JOED DESIGN
BUONA
IDENTITY
BUONA
quick/casual restaurant restage
A fresh look for a restaurant chain popular for their beef sandwich. The easily recognizable icon and warm color palette adds to the character.
MORE
RAGOLD CONFECTIONS
IDENTITY
RAGOLD CONFECTIONS
candy manufacturer & importer
The tagline we created, “making sweet things happen” served as the inspiration for the whimsical icon and graphics
MORE
CHILDREN UP
IDENTITY
CHILDREN UP
making a difference
Uplifting imagery for an organization that provides educational opportunities for academically gifted students in northern Uganda.
MORE
AMBRIA
IDENTITY
AMBRIA
branding ties together categories
A strong mark unifies hundreds of products in the candle, home fragrance and utility categories.
MORE
IDENTITY
CORPORATE & BRAND IDENTITY
Our identity examples all share a genuine connection with the target audience and a true reflection of core values.
MORE
For Healthy Kids - Healthcare Identity
Juicefuls - Hard Candy Brandmark
Aumiller Youngquist, PC - Architecture Firm Identity
Canterbury - Candles Brandmark
Thermasilk - Haircare Brandmark
Wicked Burrito - Mexican Restaurant Identity
Red Tomato - Italian Restaurant Identity
Prell - Rebranding
Sir Dudley Chunk - Candy Brandmark
Watco - Wood Finish Brandmark